NIVEA Soft

I have been using Nivea Soft for 30 years, just after it was released. This new formula is extremely bad though. Runny, watery, doesn't absorb well, doesn't moisturise well. Please change it back, I'm struggling to find another brand as good as Soft used to be. You ruined it.

Oh Nivea - what have you done introducing the new Vegan Formula cream.?? I have used Nivea Soft for many many years. I am now 71 and unfortunately ran out of the stock I kept. When I purchased the new tub I did not notice that it stated Vegan Formula on the lid, I thought that it was just my usual product. When I opened it I did notice straight away that the cream didn't look as luxurious as before. I thought I'd try it anyway but honestly really hate it. It doesn't do anything at all for my skin. It just seems to soak in and leave my skin feeling sticky. I certainly won't be purchasing again and definitely would not recommend it. I don't understand why Nivea Soft was on the market for so long and used by so many people that they had to replace the original Nivea Soft with this Vegan cream!!. Instead why couldn't the Vegan cream be an additional product for those who wanted to buy Vegan??!! I have searched everywhere to see if there is any old stock of the original Nivea Soft in various stores but to no avail. The hunt for a new face cream will commence but I'm really disappointed in Nivea.

My whole family used to love the old formula now no-one does. The new formula when you start to rub in feels like watery and sticky. It dries into a shiny but dry feeling waxy coating on skin. Alcohol is very high in the ingredients list. Not moisturising at all and It feels like I've rubbed an old fashioned white paraffin candle over my skin? It’s a heavy uncomfortable texture and leaves greasy smear marks over everything you touch. The new formula is thin, sticky, does not absorb well and is a huge step backwards. I have enjoyed using Nivea Soft for many years, but now have to look elsewhere. I can only hope that you listen to all the complaints and bring back the old formula. I suspect you will lose more long term customers than the woke vegan people you are clearly aiming for. Look at the supermarket reviews, they are saying the same thing.