Privacy Policy

Protection of your Data is important to us!

Scope and Purpose of Policy

You should carefully review this privacy policy before using this website.  By using this website or taking advantage of any service accessed through this website, you signify your assent to this privacy policy.  If you do not agree to this privacy policy, please do not use this website or our services accessed through it. 

Beiersdorf, Inc. (“Beiersdorf”) respects the privacy of its users and recognizes the importance of providing a secure environment for them.   Beiersdorf know that you care how information about you is used and shared.  This privacy policy describes how Beiersdorf collects, stores, and uses the information you provide on this website.  You should carefully review this privacy policy before using this website or services provided through this website.  This privacy policy applies only to information collected through this website and not to any information collected from us or through us offline. Please note that, when you link to other websites from this website, this privacy policy does not apply to, and cannot control the activities on, those other sites.  Please check those websites for their own privacy policies.


Changes to Policy

This privacy policy may change from time to time, so please review these terms periodically to ensure that you are aware of any changes.  Your continued use of this website will signify your acceptance of any changes.


Collection and Use of Personal Data

When you are asked for information while on this website, you are sharing that information with Beiersdorf, its parent, and its various affiliates and sister companies, unless specifically stated otherwise.  As a result of that sharing, you may receive communications from any of those Beiersdorf affiliates.  In addition, some services offered by Beiersdorf through this website are provided in conjunction with third parties with which Beiersdorf has a business relationship.  If your Personal Information is being collected by a company other than Beiersdorf, you will be so notified at the time that the process for the collection of that Personal Information is initiated. If you do not want to have your Personal Information so shared, please do not elect to use the service or facility for which that Personal Information is collected.


Beiersdorf collects information from you when you register on this website, respond to a survey or to a communication such as an email, or use other services on this website. Those other services may include, for example, the creation of a profile page, participation in forums or the provision of facilities to permit you to post media content such as images and text. Beiersdorf stores that information or may use third parties under contract.


Beiersdorf collects two different types of information: general demographic information and personal identifiable information along with contact details. Beiersdorf uses certain technologies described in Section “Use Of Cookies and Pixels” below to collect information about you. Most of that information is non-identifiable information.


Some of the information that Beiersdorf collects from you is defined as personally identifiable information about an individual, as more particularly described under applicable privacy laws (“Personal Information”). Personal Information may include, without limitation: your name, age, mailing address, email address, telephone number, information concerning your interests, occupation, product uses and preferences, and other demographic information that could help identify you. If you have set up an account that is password protected or for any other purpose for which a password is needed, that password is also part of your Personal Information.


Any other transfer of your personal data, for example the transfer of logon data from our websites to a third party’s social community website or web service like Facebook or Twitter, requires your explicit prior consent. We may, however, have to disclose information about you if we are required to do so by law or in response to enforceable governmental requests.


Use of Personal Data for advertising or marketing purposes

If you expressly agree to the use of your personal data for advertising or marketing purposes, your personal data will also be stored and continuously used for such purposes, e.g. for sending you newsletters, product samples, ask for your participation in competitions or sweepstakes, all via e-mail or post or any other communication channel you consented to. We may use your data to create and maintain a user profile to provide you with individualized advertising and promotions. We may also use the data provided by you for analyzing and improving the effectiveness of our website services, advertising, marketing, market research, and sales efforts.


Use of Cookies and Pixel Tags

A cookie is a small bit of computer code that Beiersdorf sends to your computer and is stored on your hard drive.  It allows a website to transfer bits of information to your computer for record-keeping purposes.  A cookie stored in your computer can be used to “remember” specific data items such as your password or operational information, such as the fact that you have already subscribed to the full version of a particular online game.  That allows Beiersdorf to speed up your future activities, saving the time you would normally spend entering information such as your password or subscription information.  In addition, Beiersdorf may use cookies to retrieve user information for promotional, marketing, or security purposes.

We use AdFrom function on our websites in order to evaluate the use of the website and make it possible for us and other advertisers who co-operate with AdForm to be able to present to you with user-relevant advertising. By using our website, you agree to the AdForm cookie being inserted and thus usage data from you being collected, saved and used in the manner described above for the purpose specified. You moreover agree that your data will be stored in cookies beyond the end of the browser session and can for example be accessed again when you next visit websites. You can revoke this consent at any time with effect for the future by deleting the AdForm cookie and permanently deactivating it.

Pixel Tags, also known as a clear GIF or web beacon, are an invisible tag placed on certain pages of the Site but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. The Company uses pixel tags for Site analytics, site crawling across the Company’s network of sites and to serve you more relevant Content and ads based upon your historical behavioral patterns. If you turn off cookies the pixel tag will simply detect an anonymous Site visit.

This website also uses the Evergage (Salesforce Interaction Studio) tool for personalization purposes. It allows us to display personalized content based on website actions (e.g. click, viewing time, entering a search term) and to better understand the needs of our website visitors. For example, we are then able to show you products that you might like or, as a myNIVEA loyalty program user, send you a message by e-mail if you have forgotten products in your shopping cart.



We do not engage in collecting personal data of children. If we become aware that such data has been communicated to us without the children’s parents’ or other legal guardian’s consent, we will attempt to delete it without delay. In doing so, we shall be bound by corresponding instructions from you in your capacity as parents or legal guardians.



Withdrawal of Consent

You may withdraw your consent to use your personal data completely or partly at any time with future effect. We will erase your data upon receipt of the withdrawal. Please send your withdrawal to us, preferably to one of the following addresses:

By e-mail:

By Post: United Arab Emirate, Dubai, P.O.Box: 502350


Right to Information

Upon request, we will promptly inform you which of your personal data, if any, was collected during your visits to our website. Please direct all you queries preferably to one of the addresses stated above.


Automatically Recorded Information (Non-Personal Data)

When you access our website, we automatically collect general information that is not related to your person, e.g. the name of the internet service provider (or with company networks, the name of your firm), the website you visited before ours, information on our website you called up, date and time of the call up and the operating system and browser version in use.

This information is collected and analyzed in anonymized form. It is used solely for the purpose of improving the attractiveness, content and functionality of our website. It is not processed any further nor is it transmitted to third parties.


Transfers of Personal Information

The Personal Information you provide to Beiersdorf may be transferred as an asset in connection a merger or sale involving all or part of Beiersdorf or as part of a corporate reorganization, stock sale or other change of control. As part of its business operations, Beiersdorf may transfer Personal Information to recipients in countries that do not provide the same level of legal data protection as the country from which you access our website or services.  By using Beiersdorf’s website or services, you consent to the transfer of Personal Information and to the processing by Beiersdorf of that Personal Information.


Management of Your Personal Information

At the time you provide personal information, Beiersdorf will give you the option of declining any future offers or information about new products, promotions, or services.  In addition, many of the messages that Beiersdorf may send you, including electronic newsletters, have procedures within them to cancel the receipt of similar information in the future or later editions. You may also be given the opportunity to “opt out” of certain features or functions.



We do not engage in collecting personal data of children. If we become aware that such data has been communicated to us without the children’s parents’ or other legal guardian’s consent, we will attempt to delete it without delay. In doing so, we shall be bound by corresponding instructions from you in your capacity as parents or legal guardians.


Data Security

We have implemented technical and organizational measures to protect your data from loss, modification, theft or access by unauthorized third parties.


Updates and Changes

We may change or update portions of this data protection notice at any time and without prior notice to you. Please check back from time to time so you are aware of any changes or updates to the notice. We will indicate the effective date of the notice.