A young woman closes her eyes, tilts her head, subtly smiles, and leans back, basking in the light with glowing skin.

K-BEAUTY
MEETS NIVEA
SUNCARE

The format of the future: targeted, hands-free SPF 50+ sun protection with Korean stick technology for on-the-go touch-ups.

72H SWEAT &
ODOUR
PROTECTED.
STYLE
PRESERVED.

Powerful invisible protection that leaves you worry-free from skin to clothes.

72H SWEAT &
ODOUR
PROTECTED.
STYLE
PRESERVED.

Powerful invisible protection that leaves you worry-free from skin to clothes.
Group of four young people, each holding up a NIVEA LUMINOUS630® SKIN GLOW product.

Upgrade to
an instant
3D Glow

Unlock more glow. Up to 10x glow power* with the latest NIVEA LUMINOUS630® SKIN GLOW range.

*refers to multiple dimensions of glow across all SKIN GLOW products: evenness, pore refinement, hydration, exfoliation, sun protection, oil-removal, smoothness, skin renewal, deep cleansing, reduces redness.
Group of young women smiling, with serum pipette appearing with text about 3D GLOW and patented THIAMIDOL.

Upgrade to
an instant
3D Glow

Unlock more glow. Up to 10x glow power* with the latest NIVEA LUMINOUS630® SKIN GLOW range.

*refers to multiple dimensions of glow across all SKIN GLOW products: evenness, pore refinement, hydration, exfoliation, sun protection, oil-removal, smoothness, skin renewal, deep cleansing, reduces redness.
Montage of a mature woman sitting up, dispensing Q10 Anti-Wrinkle serum on her finger, applying it to her face and neck.

AGE IS YOUR
POWER –
ACTIVATE IT

Our new serum's 3in1 formula repairs deep wrinkles, firms facial contours & improves skin density. 24h deep moisture lock*.

*Clinical Study, 33 women, 2025
A couple smiling beside NIVEA Derma Skin Clear products banner highlighting Niacinamide and Salicylic Acid for blemish‑prone skin.

AGE IS YOUR
POWER –
ACTIVATE IT

Our new serum's 3in1 formula repairs deep wrinkles, firms facial contours & improves skin density. 24h deep moisture lock*.

*Clinical Study, 33 women, 2025

Give underarms the care they deserve

NIVEA Derma Control with Pure Hyaluron & Vitamins strengthens your skin's defence against irritations with 72h antiperspirant protection. 
A couple smiling beside NIVEA Derma Skin Clear products banner highlighting Niacinamide and Salicylic Acid for blemish‑prone skin.

WORK WITH
YOUR SKIN,
NOT AGAINST IT.

Achieve visibly clearer skin in 7 days with the latest NIVEA Derma Skin Clear range AM & PM routines.

Reverse skin age in 2 weeks*

Powered by Epigenetics – New CELLULAR Rejuvenating Serum with EPICELLINE® that reactivates skin cells’ youth functions**.

* ** in vitro

CLEANSE AND
CARE WITH
MICELLAR
WATER

Remove up to 100% of make-up and experience extra care for healthy-looking skin with our Serum-infused Micellar Water range.

Improved NIVEA Body Milk and Lotions

Our upgraded formula now contains 100% pure hyaluron and almond oil for up to 72 hours of moisture!
Close-up of a smiling man and woman with the text “Work with your skin, not against it,” promoting the NIVEA Derma Skin Clear 7‑day AM & PM routine.

WORK WITH
YOUR SKIN,
NOT AGAINST IT.

Achieve visibly clearer skin in 7 days with the latest NIVEA Derma Skin Clear range AM & PM routines.
Woman with clear skin holding the LUMINOUS630® ANTISPOT DARK SPOT ADVANCED SERUM

Our No.1 Anti-Spot Serum

Reduce all types of dark spots* with our DARK SPOT SERUM for luminous skin.

*Dark spots caused by sun exposure, aging, and hormonal imbalances like pregnancy and menopause.

NEW Q10 TRIPLE
WRINKLE DEFENSE

Prevent, reduce and protect against wrinkles that can be caused by sugar and sun-damage.

Sun Care
Ahead of its Time

Provides UV protection & creates a 2nd protective barrier inside skin with CITRACELL-PROTECT™ with Vitamin C & Hyaluron.

SKIN SO GOOD, OTHERS WILL NOTICE

Healthy- and good-looking skin without breaking a sweat. Thanks for noticing.

NIVEA Q10 FIRMING BODY MILK

Get firmer skin in 7 days with our new formula with Collagen Boost Complex*.

*Complex tested in-vitro on skin cells
Talent posing with NIVEA's new LUMINOUS630® 3-IN-1 CC Fluid

Reduce long-term Dark spots while looking naturally radiant

Experience a 3-in-1 solution specially formulated to Cover, Reduce and Protect. Instantly covers dark spots while also reducing them from within to achieve an even skin tone.

NEW NIVEA LUMINOUS630® EVEN SKIN TONE

Focus on your moments not skin imperfections

GLOW UP, GLOW MORE with Luminous630® SKIN GLOW

Unlock 3 dimensions of glow with just 1 product.

Get that fresh glow on the go

Refresh & protect your skin: SPF 15 & 48h lasting moisture for face, body, and hands.

AMAZING ON THEIR OWN, EVEN BETTER TOGETHER

Discover our range of serums that plump, lift, renew, & protect. Safe to layer, so you can build your own routine.
woman applying nivea rebalance and clear serum for blemish free skin

NEW REBALANCE & CLEAR SERUM

Calms and hydrates stressed skin while reducing blemishes.
Woman smiling after using NIVEA 2IN1 Primer and Daily UV Serum

2in1 PRIMER DAILY UV SERUM SPF 50+

Less steps, more care: enjoy sun protection and makeup-ready skin.
NIVEA Q10 Anti wrinkle serum

NEW NIVEA Q10 DUAL ACTION SERUM

Try the new Q10 serum with breakthrough GLYCOSTOP that blocks sugar glycation*. Prevents and reduces wrinkles in 2 weeks.

*in vitro

Discover more about NIVEA CREME

For face body and hands
Q10 anti wrinkle power day care cream for wrinkles and firm skin

NEW IMPROVED Q10 ANTI-WRINKLE POWER

Our new duo collagen booster* formula achieves firmer skin in 7 days and effectively reduces wrinkles.

*Tested on skin cells.
NEW 72H NIVEA Black & White deodorant for up to 72h odour and sweat protection

MEET THE 72H NIVEA BLACK & WHITE®

NIVEA Black & White®, the No.1 anti-stain brand*, now delivers up to 72h of sweat & odour protection. Gentle on the skin.

*Source: Nielsen-IQ, Deodorant market, Anti Stain Deodorant, Analysis in 54 countries/regions, MAT end June 2023
woman holding new serum infused micellar water for bright skin

NEW NIVEA SERUM-INFUSED MICELLAR WATER BRIGHTENING

Discover instant glow with vitamin C & E and up to 100% waterproof make-up removal*.



*Instrumental measurement by 23 subjects
A woman has removed heavy blue eye make-up with the NEW NIVEA Micellar Water and shows the cotton pad. Next to her is the NEW NIVEA Micellar Water package.

OUR NEWGENERA TION OF MICELLAR WATERS

NIVEA Micellar Water, now enriched with Amino Acid Complex, is effectively removing makeup without rubbing.

Discover more about Soft Products

For face, body and hands

DISCOVER YOUR BEST SUMMER SKIN

With NIVEA SUN and our SUNfluencers

YOUNGER-LOOKING SKIN IN JUST A FEW WEEKS
Two ladies representing the progressive effect of anti wrinkle cream usage.

MORE EXPRESSIONS LESS WRINKLES

Reduces fine lines in just 5 minutes and deeper wrinkles over time with the new Q10 Targeted Wrinkle Filler

INVIGORATING AND SUSTAINABLE

48h moisturizing, vegan and 100% climate-neutralized: the new formula of NIVEA Soft.

NEW DERMA SKIN CLEAR

Work with your skin to beat blemishes
Women is applying Nivea anti wrinkle cream

REINVENT YOUR SKIN, REINVENT YOURSELF

New filler effect in 24 hours*


NEW: ONLY ONE STEP TO NATURAL RADIANCE

NIVEA 3in1 Hyaluron Serum Foundation

Naturally Good
body lotion

A naturally good choice!

FACE CHALLENGES WITH CONTROL

Meet NIVEA MEN DEEP with black carbon for superior skin control.
New innovation Cellular Expert Lift advanced anti-age day care

Reinvent yourself. Reinvent your skin.
NIVEA MEN Sensitive Pro Range


Nivea Pride Edition

Be proud in your skin! Join NIVEA in support of the LGBTIQ+ Community and #ShareYourPride

Let your creativity run free

Subscribe now, WIN a NIVEA photo tin and personalize it.

SHHHHHH THE VOICE THAT SAYS YOU CAN'T

96h sweat defence that protects the skin with NIVEA Derma Control Clinical

Everything you need, nothing you don't.

The New NIVEA MEN Sensitive Pro Menmalist range with 10 essential ingredients only is everything you need for your skincare.

Get ready for
firm & elastic skin!

Discover the power of NIVEA’s Q10 Body Care assortment.

#mybodymycare

NEW NIVEA Biodegradable Cleansing Wipes
NIVEA MEN Sensitive Pro Range

LET NATURE
CALM YOUR SKIN
Kitchen-garden-main-stage-teaser

NIVEA FRESH BLENDS REFRESHING SHOWER

#SELFCARETHATCOUNTS

PROTECTS YOU AND YOUR FAVORITE PIECE:

NIVEA BLACK & WHITE

UPGRADE YOUR MAKE-UP!

NEW NIVEA MICELLAIR® PRE MAKE-UP CLEANSER
Q10 Anti-Wrinkle Firming Day Care and new Night Recovery Wrinkle Fighter

Say hello to firmer skin and reduced wrinkles

With the Q10 Anti-Wrinkle Firming Day Care and the brand-new Night Recovery Wrinkle Fighter
New innovation Cellular Expert Lift advanced anti-age day care

OUR MOST COMPLETE
ANTI-STAINS DEODORANT

Protects you and your favourite piece

THE POWER OF CLAY

For the first time, experience the power of clay every day in your shower with new Clay Fresh showers from NIVEA.

WE ARE PART OF NATURE. SO, LET’S WORK TOGETHER.

NEW
100% TRUST:
NATURALLY GOOD ANTI AGE

GET READY FOR
A NEW FEELING

NIVEA Naturally Good
New NIVEA Energy Micellar Water

GIVE YOUR SKIN THE ENERGY KICK IT NEEDS!

New NIVEA Energy Micellar Water

REWARD YOUR SKIN.

NIVEA Body Milk
nivea-men-black-and-white

NIVEA MEN BLACK & WHITE

PROTECTS YOU AND YOUR FAVORITE PIECE

NEW: NIVEA SUN UV FACE RANGE WITH ULTRA SPECTRUM PROTECTION

LIGHT SKIN FEELING, HIGH PERFORMANCE

NIVEA SUN Dry Touch
Cellular LUMINOUS<sup>630®</sup> Anti Spot breakthrough

Discover the Cellular LUMINOUS630® Anti Spot breakthrough

FACE CLEANSING REDEFINED

NIVEA'S MOST EFFECTIVE FACE CLEANSER

THE POWER OF HYALURON

FOR NOTICEABLY SMOOTHER & PLUMPED LIPS

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NEWS & HIGHLIGHTS

NIVEA Connect

NIVEA Connect

VOLUME FILLING PEARLS

GIVE YOUR KIDS THE SUN PROTECTION THEY DESERVE

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TURN CLEANSING INTO CARE

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Caring since 1911

100 years
For more than 100, years NIVEA has helped people feel good in their own skin.
173 countries
NIVEA is one of the world's largest skin care brands with over 50 products available in 173 countries around the world.
1,290 scientists
Our global team of 1,290 scientists is dedicated to continually improving our products and finding new breakthroughs in effective skin care.
1,700 studies in R&D
We have one of the world's leading research canters, where we conduct around 1.700 studies each year on the efficacy and tolerability of new products.
500 partnerships
We provide an international research network and partner with more than 500 universities, research centers and start-up companies worldwide.
0 animal testing
We are absolutely convinced that animal testing is not necessary for the manufacturing of our products. This is why we have been committed to animal-experiment free cosmetics for decades.