Why did NIVEA decide to use natural origin fibers to make their cleansing wipes biodegradable?
As we are committed to providing high-quality, trustworthy products and to continuously reducing our environmental impact, we are striving to use renewable resources as much as possible in our products. Nature matters to us, and caring for it is the commitment behind sustainability. Therefore, for the tissue of our NIVEA biodegradable Face Wipes we use viscose, which is made of renewable material.
How are the NIVEA Facial Cleansing Wipes delivering biodegradability?
The wipes are made from biodegradable fibers of natural origin. The material is biodegradable since it can decompose physically and biologically until it becomes carbon dioxide, biomass and water.
Does biodegradability mean the new wipes are compostable?
No, we want to emphasize not to dispose of the wipes in the compost. As the wipes are mostly dirty after usage and we can’t be sure if any microplastic or other raw materials which are not biodegradable are on the wipes, they should be disposed in the household bin.
Why is the packaging still made of plastic?
To ensure that wipes are kept moist and bacteria free, packaging them in a plastic foil is still the best solution. As a first step, the packing foil is improved and now made of 45% repurposed material. However, we are looking closely at more environmentally friendly alternatives.