I have used Nivea Soft for years and swore by it but as soon as I opened the latest pot I could see and feel how much thinner it was. My skin now starts to feel dry again within an hour of using it. Don't know what I'm going to do now - need to find another product that actually moisturises. Or PLEASE CHANGE IT BACK!
Nivea clearly spent a lot of money in May 2025 to provide free samples in return for free 5 star reviews. If you remove these the product gets 1 star. Nivea is claiming they changed the product to be more sustainable and I’ve requested evidence to back this up (The US review site is even more explicit in the claims that need to be evidenced) The new formula is awful, it burns the skin, customers hate it, a big brand is trying to pull the wool over consumer eyes. We want the old formula back. Simple!
This reformulation is the worst business decision made. Nivea soft cream was once the best moisturising product. Unfortunately this is no longer the case the product dries skin rather than moisturise. It does more harm than good. PLEASE CHANGE BACK NOW! It will save you profits in the longer term. Products should be user centred this is NOT one. #whychangewhatwasnotbroken #whoaskedforthis
